As the first product practice of FAW Volkswagen to implement the "price value" strategy, the new Sagittarius and new Bora are comprehensively refreshed in terms of internal and external modeling, powertrain, intelligent technology, comfort and safety. FAW Volkswagen said that the two cars introduced the most advanced and competitive IQ of Volkswagen Group Technology, comprehensively improve the user experience from the dimensions of driving, parking, smart Internet and lighting technology. The listing of the new Sagitar and the new Bora will redefine the new standards for the domestic class A and class a+ car market segments.
Yesterday (June 28), FAW Volkswagen New Sagitar and new Bora were officially listed. The brand-new Sagitar has launched 7 models with 3 power configurations, including 200tsi, 280tsi and 300tsi, and the price range is 127900-172900 yuan; The new Bora has launched a total of five models with two power configurations, including 200tsi and 280tsi, and the price range is 112900-141900 yuan.
Source: listing video screenshot
FAW Volkswagen said that since their listing in 2001 and 2006, FAW Volkswagen Bora and Suteng have won the trust and support of more than 7million users in China, and have the reputation of evergreen in the A-class car market. In May this year, FAW Volkswagen Bora sold 22200 cars, with a chain growth of more than 4.4 times. It is the mainstream model with the highest chain growth rate, seizing the second place in the A-class car market; Sagitar ranked fourth in the list of class a vehicles with 18300 vehicles. Moreover, the new Sagitar and new Bora launched this time are the first product practice of FAW Volkswagen to implement the "price value" strategy.
Last year, FAW Volkswagen put forward the "price value" strategy to quickly respond to changes in user demand and improve product value and hedge rate according to the rhythm of product life cycle. Guoyongfeng, deputy general manager of Commerce of FAW Volkswagen Automobile Co., Ltd., Secretary of the Party committee and general manager of FAW Volkswagen Sales Co., Ltd., said: "through the 'price value' strategy, FAW Volkswagen has greatly increased the configuration and cost performance of low and medium configuration models and main sales models, so that every price of users is worth more."
It is reported that the new Sagittarius and new Bora launched this time are fully refreshed in terms of internal and external modeling, powertrain, intelligent technology, comfort and safety. More importantly, the two cars introduced the most advanced and competitive IQ of Volkswagen Group Technology, comprehensively improve the user experience from the dimensions of driving, parking, smart Internet and lighting technology, and lay a foundation for "national sedan" to lead the domestic A-class and a+ car segment.
New Sagitar source: official map
Among them, the new Sagitar has upgraded the 12 inch suspended central control screen, matched the cns3.0 navigation system, and equipped with iq Drive smart drive housekeeper, iq Light eye matrix, iq Voice Genie and iq Smart car service and other scientific and technological configurations, with ACC 3.0 advanced adaptive cruise system, lane keeping system, lane change assistance function, front assist and collision safety system and other functions, realize L2 level driving assistance. In addition, tire pressure monitoring, boot sensing, multi-function steering wheel, mobile phone wireless charging, advanced rear view imaging, etc. have further improved the richness of the new car's configuration.
In appearance, the new Sagitar adopts the design concept of "vast star", which is avantgarde, dynamic and full of future style; The interior is covered with a large area of soft material, and the through type air outlet, 10 color adjustable interior atmosphere lamp and panoramic large skylight are upgraded at the same time; In terms of power, the new Sagitar is equipped with the 1.5T evo2 engine first adopted by Volkswagen in China, with a maximum power of 118 kW and a maximum torque of 250 nm.
New Bora source: official map
The new Bora is also upgraded in the four dimensions of interior and exterior decoration, power, intelligent security and comfort experience, and is also equipped with Volkswagen iq Technology: iq Drive smart drive housekeeper, iq Smart car service improves driving safety and comfort. In addition, the configuration of large-size anti pinch sunroof, keyless entry and one key start, all series of ultra fiber multi-function steering wheel, wireless charging, electric seats, front seat heating, dual zone automatic thermostatic air conditioning and clean air 3.0 have been comprehensively upgraded to provide users with a leapfrog experience.
The new Bora front grille, front bumper and tail lamp have been redesigned to improve the sense of technology and sportiness. Its body length has been increased to 4672mm and its height to 1478mm; The interior is equipped with dual screen 10.25 inch full LCD instrument and 12 inch suspended large screen, and equipped with cns3.0 third generation information entertainment system; In terms of power, it was upgraded to TSI 1.2t/1.4t engine, with a maximum power of 85 kW, a maximum torque of 200 nm, and a fuel consumption of 5.78 l per 100 km under wltc conditions.
Online cloud Exhibition Hall source: listing video screenshot
FAW Volkswagen said that the new Sagitar and the new Bora, as the representative models of FAW Volkswagen's "price value" strategy, are designed to provide users with a value-added driving experience. For a long time, "national sedan" has always led China's high-quality sedan market with exquisite manufacturing technology and leading scientific and technological equipment. The listing of the new Sagitar and the new Bora will redefine the new standards for the domestic class A and class a+ car market segments.
Virtual image spokesperson IDA source: listing video screenshot
It is worth mentioning that in the live broadcast of this listing conference, FAW Volkswagen also launched the "online cloud exhibition hall" and unveiled IDA, the first digital virtual image spokesman of FAW Volkswagen, representing the latest achievements of FAW Volkswagen digital transformation. (China economic net reporter chenmengyu)
Source: chenmengyu, China Economic Net

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